Or Why I Didn’t Expect Baby Einstein to Make my Toddler A Genius
The renowned Walt Disney Co.’s Baby Einstein DVDs were in the news lately for all the wrong reasons. According to this news story on
CBSnews.com, Campaign for a Commercial-free Childhood had complained to the Federal Trade Commission about the “claims made on "Baby Einstein" packaging and the Web site were not supportable by scientific research.” While the Commission didn’t take any action, the campaign wasn’t satisfied and according to the news story, brought the matter to a group of lawyers who threatened Disney with a class-action lawsuit.
To cut a long story short, parents who expected the Baby Einstein DVDs to make their kids a “genius” could now get refunds or exchange the DVDs for books or other Baby Einstein material.
Well, the news article did get me thinking. Did I really think that a DVD would turn my child into an “Einstein”? Oh, puh-leez. I love Baby Einstein products – books, toys and DVDs. Do they help my toddler? Of course, they do. Just as an example, I was able to teach my daughter relationships – mommy, daddy, sister, grandpa-grandma using their books. Their DVDs are a great source of healthy edutainment and so much better than quite a few of the other so-called kid-oriented programs on television. But, did I expect the DVDs to make her a genius? No. Do still I think the products are great? Yes.
I pay a lot of attention to the kind of toys I buy for my daughter (read
my post on it here) and yes, Baby Einstein meets all the requirements. So, for me as a mom, they are a great choice.
However, I don’t use the DVDs as a babysitter for my toddler. I watch them with her just as I would read her a book. I point out things that I think she may like and grasp. I sing to her and hum tunes along. She loves them. It makes her happy and that is enough for me.
So, while I have nothing against parents of toddlers who may have thought that the Baby Einstein DVDs will turn their babies into “Einsteins”, I do think that the whole hoop-la and refund business was a bit over the top. Just my humble opinion.
What do you think? Refunds Justified? Right? Wrong? Please feel free to comment and share your opinions.